Web Analytics
TimberCloud has a built-in traffic dashboard that shows how many people are visiting your storefront and your hosted website — with no tracking codes to install and nothing to set up. You'll find it under the top-level Analytics item in the left sidebar.
Availability: The Analytics nav item appears on every plan, but the traffic data is a Commerce and up feature. On the Free plan you'll see a blurred preview with an upgrade prompt instead of live numbers.
Note: This built-in dashboard is not the same as the "Google Analytics" tag under Website → Google Analytics. That tag sends data to your own Google Analytics account; this dashboard is TimberCloud's own first-party reporting and needs no setup. Use either, both, or neither — see Theme, Domain & SEO.
Where it lives
Open Analytics in the left sidebar (it sits toward the bottom of the sidebar, near Users and Settings). The page loads your traffic for the last 30 days by default.
Choosing what to look at
Two controls at the top of the page set what the numbers describe.
Surface: Storefront vs. Hosted Site
TimberCloud can show you two different traffic surfaces:
- Storefront — visits to your shop (the catalog, product pages, and checkout), whether shoppers reach it through your hosted site or the embeddable storefront widget. This is always available.
- Hosted Site — visits to your hosted marketing website (Home, About, Services, etc.). This option only appears once you have a live hosted site — publish a page first (see Navigation & Publishing). When it's available, the dashboard selects it for you automatically.
Tap the toggle to switch between the two. Every tile and chart below updates to match.
Date range
Pick a window with the range buttons:
| Range | Shows |
|---|---|
| Last 7 days | A quick read on the past week. |
| Last 30 days | The default — a good month-over-month baseline. |
| Last 90 days | A longer trend for spotting seasonality. |
The summary tiles
Three at-a-glance numbers sit at the top, for the surface and range you've selected:
| Tile | What it means |
|---|---|
| Pageviews | Total pages loaded in the selected window. |
| Peak daily uniques | The busiest single day's count of unique visitors — a sense of your best day. |
| Top sources | How many distinct places (search engines, social sites, other websites) sent you visitors. |
The charts
Below the tiles, four charts break the traffic down:
- Pageviews Over Time — a day-by-day line of how views rose and fell across the range. Great for spotting the bump after a promotion or a slow patch.
- Top Pages — which pages got the most views, ranked. Tells you what's actually pulling visitors in.
- Traffic Sources — where your visitors came from (the referring sites and search engines), so you can see whether social, search, or direct links are working.
- Devices — the split between phones, tablets, and desktops. This one is consent-gated (see the note below), so it can be sparse or empty; when the data is thin, the dashboard says so honestly rather than guessing.
About the numbers — read them as directional
Web analytics can never count every single visitor. Ad-blockers, privacy browsers, and visitors who decline tracking all go uncounted, so treat these figures as directional trends, not an exact headcount. The dashboard shows a plain reminder to that effect. The device breakdown in particular depends on visitor consent, so it's the least complete of the charts.
If you need fuller, cross-checked reporting, you can also run your own Google Analytics tag alongside this dashboard.
How it relates to your other reports
This page is about website and storefront traffic — who's visiting and from where. For business reporting — sales, orders, revenue, inventory, and production — see the main Reports area (Build plan and up). The two answer different questions: Web Analytics tells you how many people came; Reports tells you what they bought and how your shop is running.
Next Steps
- Theme, Domain & SEO — the Google Analytics tag and how it differs from this dashboard
- Navigation & Publishing — publish a page so the Hosted Site surface turns on
- The Page Editor — improve the pages that your Top Pages chart highlights
- Cookies & Consent — how visitor consent affects what gets counted
- Reports — sales, order, and production reporting (a separate area)